When you're a business owner investing in SEO to improve your search rankings and drive more organic and paid traffic to your site, it's all about the ROI. As with traditional marketing, you have to see the return on your investment when you put time and money into internet marketing. And how do you make more money? Anyone? Bueller? Bueller?
You know it. Conversions.... That's the million dollar internet marketer word for...
When you fly first class with SkySEO, our ultimate goal is to help you make more money with your website. You'll be amazed at the things we can do to double, triple and even quadruple your sales revenue. A tweak here, a change there, some A/B multivariate testing and before you know it, you are flying high in the lap of luxury at the top of the search engines but, even more importantly, sales are pouring in.
A lot of different components go in to effective website conversions. If you're curious, keep on reading. If you just want us to work your magic and would rather not see what's going on in the cockpit, click here to get started with a free SEO analysis of your website.
The Flight Path to More Conversions
Analytics - Analytics, sometimes called metrics analysis, comes in many forms. There are endless choices in software and applications to provide details on how prospects are using your website: how they're finding you, where they're entering, and why they're leaving. Understanding your users' behavior gives us the insight we need to direct that behavior right where you want it ... to the sale.
Usability - When business owners come to us struggling with SEO rankings and conversions, we often take one look at the site and pinpoint the problem: the website isn't user-friendly or easy to navigate. Maybe the copy doesn't have clear directives or calls to action. Maybe there's a problem with the layout. Or maybe the color theme makes it hard to read. Whatever the problem, our useability testing shows exactly how your visitors perceive your website and what we can do to make the website more user-friendly to increase conversions.
Landing Pages - They say flying is easy, it's landing that's hard. This is true when it comes to website optimization, too. Landing pages are one of the hardest things to get right but when you do, the leads and conversions soar in. That's what landing pages are all about: leads and conversions. And, just like flying (and landing the plane), they're a task best left to the experts. Landing page optimization is one of the services we offer as part of our conversion optimization.
Sales funnel optimization - As the bags go 'round the baggage carousel, one-by-one, they're picked up and carried off. Think of your sales funnel like that. Looky-lous are eliminated, step-by-step, until the ones who remain are the serious buyers. (That is, the veteran fliers who wait until the crowd dissipates to get their bags... the smart ones.) As part of our conversion optimization process, we optimize your website for a more effective sales funnel, saving you time and money.
Testing - You can't improve what you don't measure. This old business philosophy applies to SEO and internet marketing conversions, too. We employ A/B and multivariate testing to ensure every inch of your website is optimized for conversions, leading to better sales and more money.
Reporting / KPI - Isn't it cool to find out the plane's speed, altitude and exactly where you are when you're flying? In first class, and even in coach (shudder) with some airlines, you get your own monitor so you can watch a little icon of the plane as it soars over the states.
Getting custom-generated reports of your website's Key Performance Indicators (KPI) from SkySEO is just as cool. It's an in-depth look at your website's status so you know we're doing our jobs. Reporting and KPIs also help us do our jobs better so we can increase conversions for your website and help you make more money.
There it is. Direct route to Moneytown, straight ahead on SkySEO. No delays. No flight changes. No stopovers. Just first class service, reclining leather seats and plenty of leg room. The only decision left is “window or aisle.”