The saying goes: “To be sure of hitting the target, shoot first, and call whatever you hit the target.”
You can take this approach when it comes to keywords for your optimized website... or you can do it the right way, the way that will yield a higher ROI, fast.
Keyword research is at the heart of any successful PPC or SEO strategy, because if you're not optimized for the words your market segment is looking for, you may as well not use organic search or paid search at all. And you know where that will get you. (Down to the double, triple- or quadruple-digit pages in the search engines, where no one dares click.)
Like so many things related to SEO, keyword research isn't hard — if you know how to do it. It can be summarized in one sentence:
How we accomplish this is a secret of the great SEO masters. (Not really, but it makes us feel like ninjas to think of ourselves that way, and when someone forgets to re-stock the pods for our coffee-maker, it keeps us going through the 3 PM lag.)
We do have proprietary tools and technology, along with an arsenal of the best keyword analysis apps in the industry, to help us in the process. Keyword research is part art, part science, and a little bit of magic, too. (Hey, who left this pixie dust on my keyboard?) So we can't tell you exactly how we do it, but we can guarantee that your website and your ROI will benefit from our process.
Where did your mind go when you read that sub-head? It could have a number of connotations that we won't go into, but here at SkySEO, we had only one thought in mind... That's how dedicated we are to search marketing.
A strong PPC or SEO campaign includes long-tail, short-tail and golden keywords to get people to your site no matter where they are in the sales funnel: Looky-lous, prospects who are ready to buy, or anyone seeking practical advice about the problems and challenges your products and services solve. You want them all, and the right keywords will bring them right to your door. No chasing involved.
Not even sure what a short-tail or long-tail keyword is? No worries, we've got you covered, no tail-chasing needed.