Pay per click, sometimes called PPC or Paid Search Marketing, is all about bang for the buck. It doesn't have to be pretty or complicated and it's definitely not glamorous. But it IS important. In the world of first-class SEO, it's that flight that gets you there fast and should leave you with cash to enjoy your destination.
We look at PPC as a cost-effective way to build your brand and drive traffic to your site quickly so you can start reaping the rewards of search right away -- even before your organic search campaign has had time to take roots.
Every Click Counts in PPC
The phrase “it doesn't cost anything to look,” doesn't apply when you're a business owner investing in a paid search campaign. You want every visitor who clicks the link to convert. Ideally, those visitors are at the bottom of the sales funnel, ready to buy.
If it's not done right, PPC can be a giant money pit where you toss dollar after dollar. Has this been your experience with paid search? You could be using the wrong keywords, the wrong advertising, or the wrong calls-to-action. Here's where the SEO experts at SkySEO, with our decades of experience in paid and organic search, can help.
Our Proven PPC Process
We don't want to brag. We'd rather spend our time on all things SEO, and Google doesn't offer brownie points for boasting. You can see what our customers have to say about our proven SEO process, which applies to both natural and paid search.
But we would like to tell explains some of the components of a PPC campaign, so you know what you're getting and what to expect when you work with us.
Keywords - Our SEO experts know how to target the right keywords to drive valuable traffic to the right pages of your site.
Competitive Analysis - We'll take a look at what your competitors are doing right (and wrong) to get you to the top of the page for paid search. That first link counts for a lot, and we always shoot for the top.
Analytics and Reporting/Key Performance Indicators - It's all about the bottom line in PPC, and our analytics make it easy to measure your ROI. We make adjustments as needed to deliver more than you expect. It's just the way we do things around here.
There are other aspects, such as contextual advertising, bidding for placements, and integrating your organic SEO strategy with PPC campaigns. Trust us to handle it all, so you can relax, sit back and enjoy the flight to Number One in the search engines.